We anticipate that financial services will make up 14.6% of total digital ad spending in 2020 and fall slightly to 14.4% in 2021. Exportable files for easy reading, analysis and sharing. See All. Within digital, video ad spending will be the fastest-growing format this year, at 15.0%. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. It includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device and format, and how the coronavirus pandemic has affected these figures. Auto will drop to third place, as a 25.7% decline brings its digital ad spend to just €775.1 million ($867.9 million). Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising. Retailers plan to increase investments across digital channels as many solidify their omnichannel ... 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Next year’s growth will rebound to 25.7%. The revised estimate was mostly based on the effects of the illness on ad spending in China, per the researcher. Nevertheless, eMarketer is bullish for 2021, calling for a 20.4% increase to $25.79bn in B2B ad spending. But digital … The retail industry is extremely balanced in its approach to digital advertising. eMarketer is working on an updated forecast of US digital ad spending for June. eMarketer Roundup: Connected TV Trends 2020. Report. US Healthcare and Pharma Digital Ad Spending 2020. Digital ad spend is pegged to rise to $9.03bn. For the first time, digital will overtake TV ad spending by the end of the year. Marketers' brand safety concerns on social media, Facebook's political content, and Google possibly ... New study indicates retailers are doubling-down on retail media networks | Sponsored Content, Klarna’s explosive growth should put neobanks on high alert, Clubhouse and the Social Audio Movement: The good, the bad, and the others, (More) digital trends for 2021: The future of grocery is digital, Starling doubles down on its UK SMB growth ambitions, Chinese short-video apps race to expand social commerce offerings, Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans, Banking app Step reaches 1M users thanks to its hyper-focus on teens. With economic uncertainty hastening digital banking adoption and placing greater importance on personal finance among consumers, advertisers want to capitalize on that interest. At the beginning of March, we had forecast 32.5% growth in Amazon’s net US digital ad revenues this year. UK programmatic digital display ad spending increased in 2020, despite the incredibly challenging conditions. This report details our annual forecast of US financial services digital ad spending. US Financial Services Digital Ad Spending 2020, US Healthcare and Pharma Digital Ad Spending 2020, US Media and Entertainment Digital Ad Spending 2020. Prior to the outbreak of the pandemic and subsequent decline in economic activity, we had forecast another strong year for digital retail ad spending, with 16.9% expected growth and spending above $33 billion. Chart. Forecasts . Spotify podcast listener numbers will surpass Apple’s this year. Report. Video will also account for more than half of all digital display ad spending for the first time. Meanwhile, eMarketer has increased its projections for digital ad spending since the Q3 forecast. More On: Digital Ad Spending. See All. How has the coronavirus pandemic changed our outlook? Though it holds a smaller portion of the pie, Amazon's ad business accounted for $10.32 billion in revenue last year and eMarketer expects it will grow to $12.75 billion in 2020. Which ad format is growing the fastest? Forecasts. The shift to programmatic trading will further accelerate this year, but certain methods…. This report highlights key changes in our Q2 2020 forecast of US digital ad spending driven by the coronavirus pandemic, including spending on major formats and platforms. KEY STAT: US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021. WHAT’S IN THIS REPORT? Digital Ad Spending, US. Banks and credit card issuers have consistently increased their ad spending annually, and that trend will continue this year despite the pandemic. KEY STAT: US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021. By early October, after Amazon reported rapid growth in Q1 and Q2 despite the disruptions of the spring, we revised our expectation upward to 41.0% growth this year. This report breaks down the market factors and … Mobile is king, but retail still overindexes on desktop/laptop ad spending compared with other industries. US Automotive Digital Ad Spending 2020. Desktop/Laptop Ad Spending, US. Amazon will now earn more than 10% of US digital ad spending in 2020. View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost. WHAT’S IN THIS REPORT? Article. US PROGRAMMATIC DIGITAL DISPLAY AD SPENDING PRESENTED BY ©2020 EMARKETER INC. ALL RIGHTS RESERVED 2 US PROGRAMMATIC DIGITAL DISPLAY AD SPENDING: CONNECTED TV AD DOLLARS WILL SURPASS DESKTOP BY 2021 The vast majority (83.5%) of US digital display ad dollars are transacted using programmatic technology today. Performance Metrics. Q3 2020 Digital Video Trends Report. However, search will also grow 9.1% to $9.01 billion. US Financial Services Digital Ad Spending 2020, US Healthcare and Pharma Digital Ad Spending 2020, US Media and Entertainment Digital Ad Spending 2020. Overall, retail will account for 21.0% of total US digital ad spend. The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ... Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook, The Ad Platform: What TV measurement still needs, Financial Services Digital Ad Spending Outlook. Financial Services Industry Digital Ad Spending in the US, 2017-2021 (billions, % change and % of total digital ad spending), Digital Ad Spending Growth in the US, by Industry, 2017-2021 (% change), Digital Ad Spending Share in the US, by Industry, 2017-2021 (% of total), US Adults Using Digital Banking and Digital Payments During the Coronavirus Pandemic, by Income, April 2020 (% of respondents in each group), Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q1 2019-Q1 2020 (% of total impressions served by Extreme Reach), Financial Services Industry Digital Ad Spending in the US, by Device, 2017-2021 (billions), Mobile Ad Spending in the US, by Industry, 2020, Desktop Ad Spending in the US, by Industry, 2020, Financial Services Industry Digital Ad Spending in the US, by Format, 2020, Coronavirus Impact: Search Volume Growth Worldwide, by Category, Feb-April 2020 (% change vs. prior month), Betterment takes over Wealthsimple’s US client book amid market saturation. Retail ad spending on mobile will surpass $18 billion this year, and desktop/laptop spending will reach nearly $10 billion. Spend on display advertising will grow 10.8% this year, reaching $9.94 billion. Retail will remain the largest digital ad spending vertical. The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Retail Industry Digital Ad Spending in the US, 2017-2021 (billions, % change and % of total digital ad spending), Digital Ad Spending in the US, by Industry, 2017-2021 (billions), Digital Ad Spending Share in the US, by Industry, 2017-2021 (% of total), Retail Ecommerce Sales as a Percent of Total Retail Sales in the US, 2018-2022, Desktop Ad Spending in the US, by Industry, 2020, Mobile Ad Spending in the US, by Industry, 2020, Share of Time Spent on Retail Sites Among US Internet Users vs. Decline of the duopoly. New research from eMarketer shows that it’s up 22.6% this year. The Livestreaming Landscape 2021. Social Network Ad Spending, US. The retail industry will spend $8.61 billion more on digital ads this year than the next-closest vertical, financial services, and nearly $25 billion more than the lowest-spending industry, travel. While worldwide digital ad spending will achieve a modest 2.4% growth this year, it’s expected to bounce back with a growth of 17% in 2021. Coronavirus: Emarketer lowers global ad spend projections for 2020 The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on. KEY STAT: US retail digital ad spending will increase by just 3.1% this year, for a total of $28.23 billion. Q3 2020 Digital Video Trends Report. US Media and Entertainment Digital Ad Spending 2020. Report. US Telecom, Computing Products and Consumer Electronics Digital Ad Spending ... Germany Digital Ad Spending by Industry 2020. Digital Ad Spending, by Industry, US. We will update our full-year digital ad spending forecast, including mobile, in June. KEY STAT: Digital ad spending in the US financial services industry will grow 9.7% this year to $19.62 billion. See All. Senior Vice President, Client Partnerships, Senior Vice President and Executive Director, Media, Senior Vice President and Executive Director, Integrated Media, General Manager, Cross-Channel Strategic Solutions, Senior Vice President and Head of Investment, Senior Vice President and General Manager, President, Audience, Acquisition and Management, Executive Vice President, Media Services and Operations. US Telecom, Computing Products and Consumer Electronics Digital Ad Spending ... Germany Digital Ad Spending by Industry 2020. Reliable data in simple displays for presentations and quick decision making. This report includes our annual breakdown of US retail digital ad spending. However, search will also grow 9.1% to … Which digital ad format will see the most spending? See More. The €1.77 billion ($1.98 billion) that the industry will spend on digital ads in 2020 is more than double what the next-biggest spender, financial services, will lay out. This is slightly faster growth than US digital ad spending overall, which will shrink to just 1.7% amid the coronavirus disruption. Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Within display, retailers will spend 48.4% on video ads. Insights from industry and company leaders. US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. Report. The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ... Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook, The Ad Platform: What TV measurement still needs. Retail has long been the biggest digital ad spender. How much financial services ad spending is going to mobile? US advertisers increased their Q1 video ad spending by between 10.5% and 17.0%. The venues listed are broadcast TV/radio, cable TV, and digital … Google, US. Video has been a high-growth area of digital advertising for years, and spending was up enough in January and February to amount to a double-digit increase for … How does retail compare with other industries? The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ... Industry Voices: Spotlight on Danone’s Sonika Patel, Media companies shifting sports rights to digital could be a positive for marketers, The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch, Publisher Ad Monetization After the Third-Party Cookie, Ad Measurement and Revenue Attribution 2021, Innovation Strategies at Small and Midsize FIs, The wonderful world of free ad-supported video. More than two-thirds of US digital ad dollars will go to mobile platforms in 2020—a first—but the coronavirus pandemic has dramatically shrunk growth. “The assumption is … US AD SPENDING: EMARKETER’S UPDATED ESTIMATES AND FORECAST FOR 2015–2020 2016 will be a watershed year for digital media in the US. See All. Senior Vice President, Client Partnerships, Senior Vice President and Executive Director, Media, Senior Vice President and Executive Director, Integrated Media, General Manager, Cross-Channel Strategic Solutions, Senior Vice President and Head of Investment, President, Audience, Acquisition and Management, Executive Vice President, Media Services and Operations.